With markets and products evolution each time more competitive, brands are seeking new ways to enable the innovation, differentiation, loyalty, add value to your brand, find new communication models, surprising, catch the audience, and win new customers. 3D Digital technology provides a more immersive new way to tell a story, creating a language that requires the adaptation of the creators to get their maximum benefit. Thanks to this new medium, arises an unsurpassable space to produce innovative and modern advertising, with a public that is growing every day. The viewer, once puts on the glasses, is predisposed to enjoy the immersive experience that the new technology offers, ensuring their full attention to the message issued. The Digital 3D phenomenon is growing at an unstoppable force, revolutionizing the film industry, and soon the television and video games. Advertising must take advantage of the great potential that emerges from this new media. We're not talking about the future; we are talking about a reality.